Matthew Turk

Manager, Digital Content and CX Development

Led creation of Digital Content and Customer Experience Design department to manifest creative thinking and design output that best represents the firm’s vision and goals. Collaborate with creative teams, project managers, developers, and clients to understand and incorporate technical, business, and user requirements into usable designs through sketches, storyboards, user flows, wireframes, prototypes, and the production of final asset hand-offs to developers for specific features and projects.

• Improved customer experience by developing custom UI controls for XMPie (variable data web-to-print) B2B and B2C e-commerce sites, including branded store skins, integrated 3-D product rendering, custom check-out processes, and triggered email campaigns
• Developed end-to-end work flow and user experience of a customer touch portal for a major telecommunications equipment provider that allows for customized on-demand and scheduled coupon delivery and redemption tracking of end-user purchases
• Developed end-to-end work flow and user experience of a member engagement management platform for a leading healthcare provider where members receive rewards for participating in self-care activities

Acting Creative Director / Webmaster & Visual Designer

Led a team of marketing and product managers tasked to create branding for a new start-up. Upon launch, was responsible for creative direction for multiple SaaS products and services, specifically UX/UI design for internal and external websites, research publications, and marketing collateral.

• Reduced client on-boarding and support time by creating detailed user guides focused on getting started with our external web portal for managing and delivering client content
• Improved quarterly net-flow reporting generation and iteration by developing a process of importing and mapping raw data into pre-formatted InDesign templates
• Slashed time-to-market 90% for research and market publications by designing a workflow and template process to repurpose content across multiple channels

Information Architect
Webmaster & Graphic Designer

Responsible for design and development for corporate web sites and web-based applications, and marketing collateral production. Developed design systems, training, and support for conference director and editorial board.

• Reduced conference costs 20% annually by bringing design and creative development in-house
• Cut micro-site development time 75% for online webinar/conference registration by creating a rapid deployment WAMP stack built on the Joomla CMS framework
• Improved work-flow and production time of research publications by developing an InDesign training curriculum for research associates taught in 1 and 2-day workshops

Webmaster & Graphic Designer

Responsible for designing and developing web pages and other marketing materials. Duties included HTML and CSS hand-coding, graphic design, UI design, and coordination with other internal development teams.